This guide is an overview of Google Analytics, the most robust free analytics platform available and how SEO pros and marketers can use it to their advantage.
How Can Google Analytics Help My SEO?
Google Analytics provides access to a vast amount of data related to how users find and interact with your site.this information is vital in determining how effective your awesome SEO strategies are to uncover areas you can make improvements.
What You Will Learn About Google Analytics
Now you know why Google Analytics is essential to SEO let’s talk about what you will learn in this guide.
This article is broken up into five sections based on the reports in Google Analytics Reports:
Some following special point of google Analytics
Then we will cover how to set up your Google Analytics dashboard and how to do a basic audit of your Google Analytics to see if your account is up to par.
this report offers real-time data about who is on your site and what they are doing. Did you publish an awesome post and want to see how many people are reading it Or do you want to find out if users are watching the video you just uploaded To access data as it happens, click “Real-Time” in the left sidebar of your Google Analytics dashboard.
In most cases, real-time shows actions that have occurred on your site in the last five minutes. A few real-time reports will allow you to view data in the last 30 minutes.
Let us look at the different real-time reports.
Audience reports group users together based on set parameters. Want to know how many people performed a site search? Or how many people made a purchase in the last year, but have not made a purchase in the last two weeks All this information can be yours. You can use this info to better target specific sections of your audience. There are two crucial features to keep in mind: You have to define the audiences you want to track.
Google recently rolled out a new Audience report that allows you to see how your audiences are responding to remarketing campaigns.
The Acquisition Report provides detailed data on how your audience finds your site, what they do once they get there, and if they completed specific actions, such as filling out a form.
Spoiler alert: Google announced that Image Search reports will soon be added to the acquisition reports in Google Analytics.
The Behavior Reports provides data about the actions users take on your site, including using site search, the content they view, how fast pages load, and so forth. this information can help uncover areas where your site is not performing as intended.
This section of Google Analytics is all about completed actions.
How many people registered for your email list? How many users made a purchase? the answers to these questions provide tons of information about the health of your business and the success of your SEO efforts.
How to Set Up Your Google Analytics Admin Dashboard
Many of the customizations will depend on the type of business you run, but I highly recommend these settings for most site owners.
1. Property Settings
Sign into Google Analytics, then navigate to Admin > Property Settings.
2. View Settings
Now, let’s check some of the basic settings. Navigate to Admin > View Settings.
3. Add Filters
Filters help ensure you get the most accurate data by filtering spam traffic and traffic from your and your client’s IP addresses
How to set a filter for your own IP address in Google Analytics:
- Sign into Google Analytics
- Navigate to Admin > View Settings > Filters > Add Filter
- Name the filter
- Choose “exclude”
- Choose “traffic from the IP addresses” and add the IP address
- Choose “equal to”
Goals tell Google what actions you think are most important for your business. To set up goals, go to Admin > Goals (under Create View) > New Goal.
Dashboards provide a high-level view of the stats and data that matter most to your business. They can be basic or extremely in-depth, depending on your needs.
An alert will send you a notification if certain parameters are met in your account.
- Sign into Google Analytics
- Navigate to the Admin control panel
- Click on Custom Alert > New Alert
Now, add a name and set the parameters for your alerts.
For an SEO professional, understanding and getting the most out of Google Analytics is essential.
Google Analytics can help you understand not just what is working but why. (Or why not.)In some cases, you might find a strategy was successful, you were just looking at the data from the wrong angle.