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All you need to know about amp accelerated mobile pages


Google AMPs or Accelerated Mobile Pages, you might have heard about this term in recent past few days. So what is basically this term means and how it will impact search results and SEO as well. So let me explain you what actually this AMP means.

AMP or active mobile pages is an option of fast tracking content to mobile devices, and it is a project by Google named Google AMP Project.  The accelerated mobile pages are the pages with content containing a special sort of HTML named as AMP HTML in order to fast load the content of the page and hence it will provide to content of the pages with AMP HTML ten times faster than the conventionally formatted content.

Have a Look of it:-

Importance of AMP for SEO

Now when it is clear that AMP Pages with AMP HTML is a way to better serve the content on mobile devices, it is understood that as soon as people will find you content then there are more chances to get clicks on your results present in the search results. For a number of simple and easy questions Google provide results by the means of featured snippets, which can clearly understood by the means of below image.

But what about the questions which are not that simple and are quite complex or compounded just like “What are the main reasons for failure of an online business”. Then this sort of questions can’t be answered by featured snippet feature of Google and can be better explained by the means of article and posts related to the search query. So in that case Google has put its Google AMP project into action in order to provide the results to users for such complex questions in a much more faster and reliable way.

Working of AMP

When we know much about the AMP pages then it is also wise to understand the working of AMP Pages:-

AMP basically contains three major parts which are

AMP HTML:- As explained above amp is an special sort of HTML having special and previous defined tags for the formatting of text and formatting of images as well. The tags are as follows amp-ad, amp-pixel, and amp-embed amp video and amp-img.

AMP JS: – AMP JS is a JavaScript which is responsible for the loading of all exterior resources in background and hence in this way prevent the blocking causes to interfere. It do so by pre downloading of required images and re-sizing it to small dimensions and predicting required connections and DNS resources.

AMP cache: – AMP Cache or Content Delivery Network of AMP, is the system which keeps an copy of the requested pages to the nearby server so that when anyone requests the same page from some other location rather than the actual location of page belongs to Google will show the cached copy of that page to users which was stored by the Google’s server nearest to requested location.

Optimistic Benefits that SEO will get form AMP Project:-

  1. It will help article publishers to rank their articles high and fast in the search engine pages and hence in this also built a great relationship between the author and its readers. So how can one recognize the AMP articles? You can understand it with the following article.

For now the articles which are AMP articles are displayed as swipe-able carasoul. Currently there is no space for paid placement option but it will have in near future.

  1. It is open source. It means in real sense is that offerings to its development are not restricted to Google Developers only. Anybody who has a talent for building it improved can contribute to the requirement. AMP will definitely bring tremendous positive change in the publishing world.
  2. Analytics are also coming for AMP. Yes, with the help of these analytic tools one can get an idea about how their AMP content is doing in Search engine result pages.
  3. Additional formatting options are about to come as presently there are limited number of tags are there for formatting of pages. They will also get available as soon as they are released.

Thus as per Google’s new AMP project it is clear that Google is paying more importance to Page speed, which is also a ranking factor of Google. So it can be prove to be a boon for all the websites which deals with articles and news. Also even if those don’t deals with these sorts of websites and even add AMP to their websites then they are adding a feather to their online marketing and SEO campaign.

So what do you all think about Accelerated Mobile Pages. You can share your view and also questions about AMP in the comment section below.

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Ashish Jain


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