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Amazon SEO: How to Improve Product Ranking on Amazon

Amazon SEO - How to Improve Product Ranking on Amazon

Everyone knows that the Google is the biggest search engine but if you are going to search a product maybe you will choose amazon. According to the surveys, Amazon is the first choice for product search. If you own an eCommerce Store or want to sell your products online then you should perform Amazon SEO to improve your product ranking. You need to understand some basic factors to do Amazon SEO in order to improve product ranking. You need to optimize your product listing according to the user’s intent to get your product to be seen on Amazon. To get more profit, Amazon rank high product that will help them generating more benefits.

Like Google, Amazon also has its own algorithm called A9 which is launched to find the product that will provide the greatest sales conversion. It uses on-page and off page data to provide search results.

Here are some important factors to consider to improve product ranking on Amazon.

Title

It’s the place where you can add the relevant keywords to the product. Your product title should also need to include details like brand and description, Product line, key ingredient, color, size, quality to provide the maximum information about the product. A well-optimised Title will help you to get a high click-through-rate and conversion rate. Avoid keyword stuffing and focus on user intent. You can make the title among 115-144 characters long and mobile titles should be under 55-63 characters.

Example:

Himalaya Herbals Gentle Baby Wipes (12 Sheets)

Product Description

A well-written description will impact positively on visibility conversions. Here you can tell important things about your product and brand. You should also include some relevant keywords to improve product ranking on Amazon.

Product Reviews

A verified product review is another important factor to focus on better sales. When a user buys the product from Amazon and also use the same Amazon account to leave a review which we call a verified review. More verified reviews help to get better rankings and better sales. Most products that rank high on Amazon have many reviews. Always try to get genuine and positive products reviews drive more sales. Encourage your customers to leave a review by emails.

Amazon Special Keywords

When a user uploads a product on Amazon, it wants you to add seven keywords. Amazon uses theses keywords to suggest categories where you can add your product. You can choose two relevant categories initially. Choosing right category is very important to showcase your product to big market.

Amazon SEO is very easy compares to Google SEO and you can try these simple tactics to rank your product high in the Amazon search results.

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