Since all traffic of website shifted to mobile devices and mobile apps has become an important element for businesses to get customers. The competition on apps increases a lot. Like SEO, ASO (App Store Optimization) has also become important to get more customers. To improve ranking on Google Play Store and Apple App Store. The App store uses algorithms to display apps according to relevancy with the search query. The algorithm plays work behind the app result. We need to understand the basic factors that algorithm use which are
- A Number of ratings and reviews on the app.
- App downloads.
- Download rate.
Here are some App Store Optimization tips to improve the position of the app on play store:
- App Icon: An attractive and eye-catching app icon is the necessity to improve app installs. It should be simple and capable enough to reflect your business. From the design point of view, app icon should be simple in design, clearly visible with different backgrounds.
- The title of the App: Visitor read the title to get information about the application. The app title should be descriptive, unique, and relevant to search query. The Google Play Store allows 30 characters and Apple Store allows 50 characters for the app’s title. The keyword should be included in app’ title. Avoid special characters in app’s name in Apple Store to create optimized URL.
- App Description: It is the best place to add relevant information about your app by including keywords. Apple’s app store don’t focus on the description of the rank app. In Google Play Store you can use 80 characters in short description area and 4000 Character in the full description. Use keywords effectively in the description. Here you need to use keywords in a natural way to improve app rankings.
- Screenshots and Demo Video: The Google Play Store allows to add screenshots in and videos to provide more information about the app. Here you can promote your application in order to make user install the app. There are lots of options available on the play store so you can only attract a visitor by stunning visuals elements.
- Ratings and Reviews: People read ratings and reviews to find trustworthiness of your app. The number of positive reviews increases the possibility of downloads. The algorithm also gives importance to the app in search result according to the number of positive ratings and reviews. You can also use alerts to reassure users to rate and review the app.
These app store optimization tips can help you to uplift your app to get more downloads.