Education

EXTENDED VALIDATION (EV) SSL CERTIFICATES – A GREEN BAR FOR BUSINESS TRUST AND SECURITY

SSL CERTIFICATION

Secure Sockets Layer (SSL) – a digital certificate that has been commendable in securing the online business and e-commerce websites with strong encryption features. In the recent years, SSL certificates have raised their bar, especially among the e-commerce businesses for their brilliant ability to secure the websites from online threats. As the businesses differ so does, the applications of SSL differ from each other. Depending on what information the webmasters of the website wants to secure, there are varied applications for SSL certificates. The prominent Certificate Authorities (CA) offers a range of SSL certificates that gives dedicated applications and many other specific benefits to online businesses. One such powerful and the most trusted is EV-Extended validation SSL certificate.

ssl certification

What are Extended Validation (EV) SSL certificates

Extended Validation SSL certificates are created in the direct response to the rising malicious and hacking threats on the online transactions. It was designed in order to build the eroding trust of the consumers who are into online transactions. EV SSL is often called as the green bar of trust and security as these certificates are validated to the utmost degree to give confidence to the users in identifying the right website operator.


Additionally, Extended Validation SSL  certificates help in reducing fraud, establishes business identities and enable secure connections. Getting an EV certificate needs verification of the requesting entity’s identity that is issued by a Certificates Authorities (CA). Eventually, when it is installed it activates a green address bar displaying your domain or company’s name in the browser interface; this increases the trust and credibility of the user on your website, in turn boosting conversion sales. Relatively, this is the reason that CA takes a longer time to issue the EV SSL certificate to a website because the scrupulous process of authenticating the background of the business or domain is involved.

Knowing the green address bar of EV SSL certificate

A website that has implemented Extended Validation – EV SSL Certificate will immediately trigger highly noticeable indicators directly on the browser’s address bar: It is the green address bar – https:// and the padlock icon. That states the domain name of the Organization’s name that owns the site and then the name of the CA – Certificate Authority who issued the EV SSL Certificate.


Benefits a website gets from an EV SSL certificate!

The most outstanding perk of implementing an EV SSL Certificate to your website is that its users are confident about their transactions to be executed in a high security-enabled environment. Extended Validation SSL Certificate integrates all the advanced security attributes of SSL for the better experience. Let’s have a look at some more advantages of EV SSL certificates –

  • High profile brand, which is using EV SSL, have the most successful defense
  • It gives all-inclusive website owner identity verification
  • EV SSL certificate offers the most meticulous validation process which authenticates the entity’s existence both legally and physically
  • It verifies the website owner’s physical address
  • Corroboration that the SSL certificate holder possess the right to use the domain name or not
  • Your user’s browser address bar will turn Green when they will come to your site that is equipped with an EV SSL
  • Certificate, this will inform the users that you’re authorized and trustworthy.Who uses EV SSL certificate?

EV SSL Certificates should be mandatorily used in all the applications that need identity assurance, strong encryption, and observable trust. Web sites that are highly vulnerable to hacks and phishing attacks should certainly use EV SSL certificate, for example – websites of banks, financial institutions, major brands worldwide, and like. Also, other public facing websites, collecting data website, online payments and etc should also install EV SSL certificate to gain trust and authenticity.

Let us proceed with the variants and types of EV SSL certificate:-

Comodo Extended Validation (EV) SSL Certificate:  This (EV) SSL certificate has espoused the high level of data encryption and stringent validation methods in order to authenticate the website or the business identity. Comodo gives elevated level of trust and security with an optimum promise of safe online transactions. This in turn augments the online business by building up customer’s confidence. By using this certificate users can enjoy secure online shopping, as all the login forms and payment checkout options are well secured with Comodo EV Certificate.

Technical Specification

  • Product Name: Comodo EV SSL
  • Brand: Comodo
  • Secure – Both www and non-www domains – Single Domain
  • Issuance – 3 to 5 business days
  • Certificate Details –  organization name, the address and verified domain name
  • Certificate Encryption –  256-bit certificate encryption and 2048-bit key length
  • Server License – Unlimited – No extra cost for additional servers
  • Warranty – USD $1,750,000 Warranty
  • Site Seal – Dynamic – Comodo Trust Seal
  • Best For – large volume eCommerce businesses, banking sector, educational institutes and etc

Thawte EV SSL Certificate: Among the other certificate authorities that offer EV SSL, the Thawte offers the cheapest price EV SSL certificate with the strongest encryption and internationalized domain name support. This certificate is great for small or large business set-ups who are seeking EV in a pocket-friendly budget. With Thawte EV SSL green bar in the browser comes with company name and free site seal as well. Web server EV SSL by Thawte provides diverse stages of encryption.

Technical Specification

  • Product Name: Thawte SSL Web Server EV
  • Brand:  Thawte
  • Specification –
  • Secure – Both www and non-www domains – Single Domain
  • Issuance – 3 to 5 business days
  • Certificate Details – organization name, the address and verified domain name
  • Certificate Encryption –  256-bit certificate encryption and 2048-bit key length
  • Server License – Unlimited – No extra cost for additional servers
  • Warranty – USD $1,500,000 Warranty
  • Site Seal – Dynamic – Thawte Trusted Site Seal
  • Best For – Financial organizations & high volume ecommerce

GeoTrust True BusinessID with EV SSL – It comes with “True BussinessID” and is the future of secure website browsing. This certificate secures the website’s address bar so that whenever your users visit your website it is protected by GeoTrust EV SSL. The address bar is green, with the legal name of the company flashing, along with the GeoTrust validation message. This throws a clear indication to your customers stating that you are cosseted by EV technology, one of the best securities in the world that is backed by GeoTrust.

Technical Specification

  • Product Name: GeoTrust True BusinessID with EV
  • Brand:  GeoTrust
  • Secure – Both www and non-www domains – Single Domain
  • Issuance – 3 to 5 business days
  • Certificate Details – organization name, the address and verified domain name
  • Certificate Encryption –  256-bit certificate encryption and 2048-bit key length
  • Server License – Unlimited – No extra cost for additional servers
  • Warranty – USD $1,500,000 Warranty
  • Site Seal – Dynamic – GeoTrust Secured Seal
  • Best For – Retail merchants, e-government, and large business

Symantec Secure Site EV SSL Certificate: Win your customer’s trust and confidence with Symantec Secure Site EV SSL certificate. It helps to boost your business’s success in a constructive manner. The online shoppers can effortlessly identify the green bar displaying company’s name; hence they know they are safe. Symantec (VeriSign) Secure Site EV turns the address bar into green color bar indicating extreme security for the website that in turn is a driving factor for more traffic and conversions. Therefore, buying this certificate is an ideal choice for the security of your business.

Technical Specification

  • Product Name: Symantec Secure Site With EV
  • Brand:  Symantec
  • Secure – Both www and non-www domains – Single Domain
  • Issuance – 3 to 5 business days
  • Certificate Details – organization name, the address and verified domain name
  • Certificate Encryption –  256-bit certificate encryption and 2048-bit key length
  • Server License – Single – Pay extra for additional server licenses
  • Warranty – USD $1,750,000 Warranty
  • Site Seal – Dynamic – most trusted “Norton Secured Seal”
  • Best For – Banks, healthcare, government & education institutions

As more and more people are getting connected to the internet for business, E-commerce and social activities, they tend to share the personal details and often confidential information too. This increases the threats of attacks and incidents of fraud and phishing scams can take place. Therefore, now with EV SSL certificate before entering any sensitive data, make sure the websites is trusted and the information will be encrypted. Extended Validation SSL Certificates and High-security browsers offer third-party verification with an illustrative green bar display that builds consumers confidence and trust in the e-commerce business.

About the author

Manmohan Yadav

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