Growing business and leads are two of the top goals of every business person. Lead growth and business growth go hand-in-hand. and the acronym SEO in the last sentence may have caught your attention. What does search engine optimization have to do with leads and grow your business?
This is where SEO or search engine implement comes in. Behind every search query typed in by a user a Google SEO or search engine robot indexes and collects data from every website published on the web. Spiders crawl websites looking for keywords that match or are related to the words used in a user search query. The search engine robot uses a formula to then rank certain web pages in the search results that are seen by the user.
In search engine marketing, a ranking is important. Every internet marketing company strives to get their own website and the websites of their clients to the coveted #1 search result position.
Why is ranking important?
A ranking is very important your website because It is only through implementing a good online marketing with SEO optimization of one’s website that there is a greater chance of your website receiving one of these top rankings and thereby increased website visitors and possible leads and customers.SEO not only brings more traffic to your website, but it also attracts quality leads who are interested in your brand, product or service.
Here are some simple SEO tactics you can start to implement in order to catch the attention of search engine robots and gain a higher, more visible search results ranking:
An excellent starting point for an SEO strategy is the implementation of keywords. When you set up an account with Google Search Console you can access a handy keyword tool where you can find which industry or niche specific keywords keyword phrases and keyword groupings to target and implement throughout the content on your website. When determining which keywords to target, look for ones with lower search volume, but high monthly searches.
Write Good Meta Descriptions
The meta description is the one or two line blurb that appears under the clickable web page heading. It gives a brief description of what that specific page is about. The length of the meta description has been lengthened from 160 to 300 characters. Meta descriptions longer than this are truncated, which is something to avoid. Meta descriptions are to be short and concise.
Make Your Website Mobile Responsive
More people now browse the Internet on their smartphones than on a desktop or laptop computer search engines like Google do not like unhappy Internet users and since mobile responsiveness is a big deal for a user experience that it is now a ranking factor in its search ranking algorithm.
By having a website that is mobile friendly you not only satisfy search engines and possibly get a boost in search results rankings, but you will also give your site visitors a pleasant experience.
Get Active on Google Business Listings
Google My Business is a great way for local businesses to get listed online. With GMB, businesses are listed on Google maps with directions a summary of the company products and services, the company address, telephone, hours of operation, pictures, reviews and a link to the company’s website. Online users making their first purchase from a business will automatically read reviews about the company first.
Regularly Produce Quality or Optimized Content
While it is great to include keywords in the URLs, titles, meta descriptions and images used on each page of your website, a blog where one regularly publishes fresh informative content is the sweet spot to implement keywords. Blog posts provide users with relevant, informative, interesting content as well as places where you can implement keywords and links.
Improve Your Website’s Speed
Web users expect to get what they are looking for almost immediately. They are not going to sit around and wait a minute or two for a website to load. they will immediately go to another website. Site speed is also a factor search engine robots use in awarding search results rankings. Some ways to improve the loading speed of your website include allowing caching, compressing the size of images and videos, remove unnecessary plugins and scripts and have a reliable web host.
Optimize Your Images
While most visitors to your website will have no problem seeing your images, those who are blind, as well as search engines, will be unable to view them. To make it possible for everyone, including search engines to see your website images, an ALT tag is used.
While the basic search engine execution tactics make for a good foundation and are easy to implement it can be a challenge to keep it up SEO can help grow your business by attracting leads to your website.