Establishing or recuperating trust with existing or potential must be a priority for any running online business website. There is some potential data interception usually scare online Visitors from submitting their private information online. No matter how much a company tries to recuperate from the breach, the damages incurred will undoubtedly lead to mistrust. As an online business owner, maintain the oomph of your web presence by ensuring your customers to protect their data from getting hacked. Well, we will be telling you how you can secure your website and build trust with your customers. Let’s delve in, shall we?
- Update Plug-ins:
Well, for starters, a plug-in is a software that modifies or adds specific features to an existing website. It means plug-in adds more features to your site. Softwares such as virus scanners, search engines or Adobe Flash Player among others a qualify as plug-ins.
Now, to secure your website, you need to use plug-ins from reputable sources given that using plug-ins that are not legit may create loopholes that enable web thieves to steal data or worse even, commit fraud. You do not want the drama surrounding breached customers’ information.
You must also keep your plug-ins updated. Good news is that plug-ins from legit sources are frequently updated, thus creating an extra layer of security in newer versions.
- Get SSL Certificate:
Moving website to HTTPS is the best way to transferring business data securely. When a customer visits your site, he or she might be needed to submit their personal or sensitive data like Username or Login ID, Password, Bank account details, among other things. To gain their trust, you require an authenticated and encrypted connection in the form of “https” that convinces users to transact with you safely. The SSL certificate ensures your customer that the third party does not intercept your information during travels back and forth between a web browser and web server.
Here are three main reasons, why Hypertext Transfer Protocol (https) is essential?
- Google considers HTTPS as a ranking factor for a website; it means it affects SEO
- Customer check site security before interacting with it. Thus, it will build their trust to use your site.
- Chrome browser 68 will mark HTTP site as “Not Secure” and HTTPS site as “Secure” sites in the address bar. Thus it may also affect user perception.
You can find cheap SSL certificate for your website from Certificate Authority (CA) trusted SSL reseller and installed it on your server to ensure your website’s trustworthiness and protect online business transactions. You can increase customers’ trust and confidence as well. If you want to display your organisation name with green address bar along with visual trust indicators such as “https://”, small padlock icon next to the URL address in browser address bar then, EV SSL certificate is ideally suited for your website.
- Boost Level of Payment Verification:
Payment verification and fraud protection work very well for an online business owner. The high level of security must be implemented to increase trust level with your customers. If your site accepts online payments, then you can never go wrong with additional protection measures. All you need to do is do thorough research and identify a popular financial verification software. Then go ahead and purchase it. For instance, if the customer is paying via Master Card, the purchase should be authenticated using MasterCode SecureCode. Other verification software includes VeriSign, MasterCard Merchant Fraud Protection and much more.
- Create Password Validation Form:
To secure your site, create a Password Validation Form. We all know that it is vital to have a password to all access points of any web page. Mix letters and numbers, special characters and use lower case and upper case letters as you create your password. Additionally, avoid generic usernames by all means. You ought to also avoid words that describe yourself or anything predictable like a birth date. You should also change your passwords preferably quarterly to prevent having your passwords breached. You can get additional assistance from KeePass and LastPass to generate a password that is not easy to remember.
- Do not Store Sensitive Data:
Did you know that PCI regulations state that storage of customer information beyond completion of a transaction is illegal? Now you know. However, there are exceptions such as recurring payments. In such a case, keep the information minimal. To gain customer’s trust with this rule, give them a message, with surety that the website will not store their info after the transaction is complete. Refrain from storing sensitive data as you will rest easy knowing that even if a breach occurs, personal data will not intercept.
- Restrict login attempts to avoid suspected breaches:
It is very natural to forget passwords. But hey! Several back to back attempts to log in within minutes is very unnatural. Such login attempts should raise a red flag. To block login attempts after a few numbers of logins like say three or so login attempts, You can set temporarily ban for few hours. Such a block will frustrate attackers looking for easy prey.
- Create a Personal Touch:
One of the things you can do to build customer trust in your website, Create a personal feel. By all means make them like you by displaying your image, bio, other employees and information about the company. Uploading videos activities are going on in the company, but you must draw the line between too much information and the right one. Sharing the history of your company will attract people close to you since they can identify with your business. They will assure that you will not disappear into thin air with their money. Remember to avail your contacts on the web page. You should also add your office number, email address and physical location.
Keep Up With The Latest Technology
It is never enough, so you have to keep tabs on new security measures to stay ahead of new attacks! It might not surprise you that hackers are as brilliant or more sophisticated than you and your whole team are. Therefore, test your network regularly by maybe running cybersecurity tests to seal loopholes and foil attacks before they happen.
That’s it. A few simple tips to help you gain your customers’ trust. Therefore, you should work on building trust one step at a time, and it may help to generate more leads & conversions in the end.