Every Social Media Marketing platform always does test and do experiments for providing a better user experience to its users on their platform. So this time Instagram has done some experiments with its layout.
Yes, Instagram is has made changes within its traditional look of blue and orange mix which are visible to its users after updating the app. It is an indication of its modernization. Not only with the color, Instagram is also available with some other changes like the icon of the camera in the midst now actually gives a resemblance of an actual camera and it is no longer a square shaped icon. Along with that now comment option is simply available with a heart option.
Although instagram has not globally launched it, it has launched it for specific users for further feedback. But from the current activities like extension of video from 15 seconds to a time of 60 seconds, it is clear that instagram is all set to bring new changes to the app for its user base.
As per the spokesperson of the social media app instagram “We often test new experiences with a small percentage of the global community. This is a design test only.”