The Importance of Internal linking in SEO
As far as web design is concerned, there is just one truth about internal linking – it’s inescapable! Hyperlinks are the principal means of browsing the World Wide Web. It is what one uses for hopping from one web page to another. It impacts more than just SEO.
Search engine crawlers can just index the pages they can locate and in order to find them, they require links. Hence, webmasters should make dedicated efforts in developing a proper internal link structure every time they develop a site. Since a lot depends on it, internal linking is certainly one of the most powerful weapons in SEO.
Here are 9 amazing tips to add power to your Internal Link Building Strategy:
1. Direct Link Juice where Needed
It is crucial to understand that a link acts as a channel that facilitates flow of link juice from a specific page to another while increasing the latter’s power on search engines. This is true for both for external links and internal links. Remember the amount of ranking power owned by pages of your site must be a factor in your internal linking strategy. You will require an SEO tool to find authority value of a page.
2. Shorter Paths between Pages
You should focus on making your web pages easier to find. Whether still researching or have already arrived at your destination, looking for the page is an easier and less time consuming process. Make sure two pages on the same site must not be further than three clicks from each other.
3. Avoid Excessive Links
Most people tend to get carried away and create too many internal links. The internal linking strategy should be able to create a structure that lets more important pages to get more authority. So make sure you don’t shoot yourself in the foot via directing the link juice away from the page that actually needs it. Also too much blue in a text is distracting and confusing.
4. Relevant Internal Links
Backlinks from unnatural sources will produce risks for your site’s position in search results. Most experts and companies offering SEO Services suggest the same. This is also true for internal links. Remember that internal links on your website should be useful to your visitors, first and foremost.
5. Develop Linkable High-Quality Content
Internal links will spread authority between pages. Having high quality content is the best way to have several internal links. The amalgamation of on-page and off-page SEO will provide your website with several high-authority pages. Once you possess these, you simply require placing internal links strategically and allowing them to do their job.
6. Correct Use of Anchor Texts
Anchor texts have a lot more to do than just signal the user where to click to open a new page. Search engines treat the texts as keywords for pages they link to. Keyword cannibalization is a process involving optimization of multiple pages of a site for the same keywords. It is unpleasant and makes it very hard for search engines to decide which specific page should be ranking for the keywords in question. Consequently, the pages don’t rank as high as they could.
So it is crucial to avoid keyword cannibalization as far possible. You can do this by not using the same anchor text while linking to different pages. Try using the Link Text Analysis tool by WebCEO to bring up all the anchor texts on the website and check if any of them are used in a fashion that negotiates its.
Another problem is having many identical internal links on the same page. Under such circumstances, search engines will count just the first anchor text as a keyword. Although the links after the first will be clicked on by users and pass link juice, the anchor texts will become devoid of any power.
7. Know Uncrawlable Links
One can easily place a link where search engine spiders will never find it. Some of the places where a link is doomed (and never gets crawled) include:
– Flash, Java, or other plug-ins. Spiders cannot access links inside them.
– Search engines cannot crawl links inside HTML frames and inline frames.
– Internal search boxes. This is because crawlers don’t perform searches on websites.
– Submission forms as crawlers never submit a form on your site.
– Pages that have more than hundreds of links. Remember, spiders have a crawl limit of only 150.
– It is possible to use robots.txt and the robots meta tag to prevent spiders from accessing a page of your choice. Only visitors may use internal links to blocked pages.
8. HTML Format for Links
Hyperlinks are prepared like this:
<a href=”https://url-address.com/”>anchor text</a>
9. No Orphaned and Dead-End Pages
A dead-end page is one that has no internal links on it. This page will not point out to any other pages on a website. In short, it is a dead-end for search engine crawlers. Hence, it isn’t good for users, too. This is because visitors can only leave such a page via pressing the ‘Back’ button. Another way is to type a URL manually. And none of these are a comfortable technique to navigate a website.
So what’s an orphan page? It is just the opposite of a dead-end page. They are not visible to crawlers and very unlikely to be found by visitors. Such a page will make you lose out on targeted traffic. So make sure pages with good, rankable content are integrated with inbound links (pointing to them).