Mobile optimization is an important element for any online business these days. The process ensures that visitors get access to your website from mobile devices and have a smooth experience optimized for the device.
What is Mobile Optimization?
Each year, people spend a lot of time on their mobile devices and tablets. However, most of these websites aren’t designed to be able to adapt for different screen sizes and load times. The process of mobile optimization will give a proper look at overall website design, speed of page, site structure, and a lot more to ensure nothing from your side accidentally turns mobile visitors away.
A Mobile Friendly Site – What Makes a Site Mobile Friendly?
– A site can be termed as mobile friendly when it does the following:
– Well understood by Google
– Displays and presents content on a phone in an appealing way
– Very helpful to cell phone users
– No requirement for pinching or zooming while accessing or browsing through the site
– Easily readable on small screens
– Easier to navigate using a finger
The guide below will let you know the method for making your website mobile friendly and optimizing it for mobile SEO:
Test Your Website
This is the first and most important thing you should do. Most reputed SEO service providers recommend checking the website with Google. The search engine has a great tool for testing whether or not your website possesses a mobile friendly design.
Start by entering your URL and then click the ‘ANALYZE’ button. This tool will provide you with a list of things to improve when the page did not pass the test.
If the page did not pass the test, follow the tips given below to optimize the site for mobile SEO:
This is crucial due to hardware and connectivity issues. Apart from optimizing images, you need to focus on minimizing redirects, minifying code, and leveraging browser caching.
Your website uses responsive design. This means, Google understands it without providing any additional code or hints. For a responsive site, Google recommends that viewport possesses the following content:
<meta name=”viewport” content=”width=device-width, initial-scale=1.0″>
The viewport is the size of the window displayed by your webpage. For a responsive design, the window size is the size of the device screen. Declaring a viewport will help web page to render appropriately on a device.
In some cases, making a non-mobile friendly theme compatible with mobile devices is more difficult than swapping to a mobile friendly theme. Several mobile ready themes in the WordPress directory are available for free. Changing theme is a lot of work. However, these efforts offer a lot of benefits including mobile traffic gained.
This is a type of mobile configuration wherein URL of the website remains same but serves different HTML content when accessed from a mobile device.
It is crucial to maintain two different URLs. One is for mobile usage and the other for desktop users. Additionally, the webmaster needs to be informed clearly about when to serve a specific version. Google usually does not recommend distinct URLs as it can detect automatically that your mobile pages are different from desktop pages.
Let Search Engines Decide
It is crucial to make sure Google and other search engines clearly understand your mobile configuration. Search engines should also understand your page in order to rank the website properly. The manner in which you inform Google will depend on your mobile configuration type such as dynamic serving, responsive web design, or separate URLs (whichever you have opted for).
Some of the mobile devices may not support all of these elements. Hence, these were blocked by webmasters. However, this is not the case anymore. But for the most part that’s no longer true, and the Smartphone GoogleBot wants to be able to see and categorize the same content that users do. So don’t hide it. These elements are also critical to helping Google understand if you have a responsive site or a different mobile solution.
If this plugin is unavailable on your user’s phone, they will not be able get the most of your website. For special effects, it is always better to use HTML5.
No Use of Pop-ups
Pop-ups are a strict no-no on mobile sites. Your visitors my find it extremely and annoying to try and close these on a mobile device. These pop-ups tend to result in a very high bounce rate.
The Fat Finger Design
The touch screen navigation may result in accidental clicks especially when the buttons are too large in size or too small. This can also happen in the path of a finger that scrolling the page.
Optimization of Titles and Meta Descriptions
Since you are working with very less screen space, you should be as brief as possible when creating meta descriptions, titles, and URLs. This should be done without compromising on overall quality of the site.
Schema.org Structured Data
The limited screen space makes snippets rich search result will stand out more on the mobile platform than on a desktop.
Optimization for Local Search
In case, your online business possesses a local element, make sure you optimize your mobile content for local search. This will include standardizing your name, address, and phone number. Also consider the city, name of state within the metadata of your site.